Beyoncé announces new album during Super Bowl
By TOI Desk Report February 12, 2024 Update on : February 12, 2024
Beyoncé on Sunday announced a new album during the 2024 Super Bowl after a Verizon commercial hinted at a music drop.
The US Star said that she is dropping a new album, minutes after starring in a clue-laden Verizon commercial that aired shortly after the 2024 Super Bowl halftime show, reports cbsnews.com.
The project will be released on March 29 and was described as “act ii” of the three-act project. It began with Beyoncé’s critically acclaimed “Renaissance” album, which she released in 2022.
The news came in the form of a video posted to her website and Instagram account.
The video clip ends with Beyoncé previewing a country song about Texas where she was born and raised.
Social media, already buzzing from the Super Bowl action on and off the field went into a further frenzy.
Later on Sunday evening, Beyoncé released two songs from the forthcoming new album — “Texas Hold ‘Em” and “16 Carriages” — alongside visualizer videos of the queen in racy Western outfits and a bejeweled cowboy hat.
Her website published the track titles alongside a series of glamour shots featuring the superstar in cowboy hats and couture ensembles.
She was up to something country-themed by wearing a cowboy hat to the 2024 Grammy Awards, Beyoncé hints.
The star also wore a glittery version of the hat for her Renaissance World Tour.
Her song “Daddy Lessons,” off her 2016 album “Lemonade,” was a country tune. It paid homage to her father.
Beyonce performed the song with The Chicks (then the Dixie Chicks) at the 2016 Country Music Awards.
However, she later released a remixed version of the song featuring the legendary all-female country group.
Beyoncé has sung about the state in songs like “Countdown,” “Formation” and “Savage Remix.”
The teaser video includes the lyrics, “This ain’t Texas, ain’t no hold ’em, so lay your cards down down down down.”