Business Development

Investigating Brand Claims – Separating Fact from Fiction in Advertising

When it comes to making purchasing decisions, consumers rely heavily on the information transmitted through advertisements. Ads often contain bold claims about a product or service which can be difficult to verify due to their lim ...

Create a Strategic HR Program: Important Steps for HR Professionals

There are three critical steps that all HR professionals should take to create a strategic HR program: Build a strategy. Align HR practices with business goals. Measure the impact of HR policies. By implementing these essential st ...

10 Office Supplies You Must Have

Having the right office supplies is one easy thing to keep your business efficient. The right office equipment can help manage office-related work smoothly and make employees even more productive.  Every business needs to thi ...