How Cloud Migration Can Keep Your Hospitality Business Competitive
By TOI Staff November 19, 2022 Update on : November 19, 2022
The hospitality industry is constantly changing and evolving. As a result, businesses must keep up with the latest trends and technologies to stay competitive. Cloud migration can be one of the most effective ways to do this. By leveraging cloud technology and migrating IT infrastructure to a cloud platform, hospitality companies can take advantage of all the benefits of moving away from on-premise systems. Here are a few key benefits of cloud migration for the hospitality industry:
Efficiency and Cost
Hotel franchises must be flexible in the hospitality industry and maintain constant communication with customers and teams. Scaling franchises need to find ways to reduce costs while increasing efficiency and finding new ways to provide unmatched customer service. Cloud migration can help with these goals while relieving the stress of maintaining a large and complex digital infrastructure.
Cloud hosting providers like Liquid Web offer a comprehensive set of networking, security, compliance, and other services through a “resource-based pricing model” at a fraction of what hiring in-house staff would cost. Instead of building out your own data centers or leasing space from third parties, you can use the cloud service that fits your needs. You’ll also be able to access new technologies without upgrading hardware or software. This means more time and money for your business to focus on growing your bottom line.
Cloud migration can help your company be more innovative. For many companies in the hospitality industry, digital functionality is essential for maintaining a competitive reputation with customers. Hotels need online check-in capabilities, reliable and fast reservation systems for each location, independent websites for each site, and much more, including mobile app compatibility and data security for their entire networks. As hotel groups grow and scale, they must implement new platforms and technologies to streamline workflows and improve the guest experience.
The ability to scale up or down your business is one of the most important benefits of cloud migration. You can quickly increase or decrease your server capacity without purchasing more hardware or hiring more staff. If your company still relies on legacy software for critical workflows, you can still benefit from VMware hosting from Liquid Web. With VMware hosting, your entire digital network will be expertly migrated to the cloud while maintaining its functions and uptime. With VMware hosting, companies can continue to utilize their legacy software while they prepare to update their systems.
With a dedicated server host like Liquid Web, companies looking for opportunities to try out new functionalities can utilize server staging space to test new programs, systems, or site layouts before launching them to the public. Many businesses use cloud migration as an opportunity to experiment with new technologies and platforms to stay ahead of the curve when it comes to innovation.
Personalize the Guest Experience
Cloud migration can help you personalize the guest experience in a way that’s more convenient for them and cost-effective for you. For example, your hotel can offer a custom app that lets guests find everything they need on their phones without having to ask questions or wait in line at the front desk. Guests can use this app to book a room, check out restaurants nearby, order food from their rooms, and access connected devices like lights and temperature controls—all with just one click of a button. And because all these features are accessed through the same platform, it’s easy for guests to get used to using them again once they come back to visit another time.
This feature also has other benefits beyond convenience: personalization helps increase customer satisfaction by ensuring guests get exactly what they want out of their stay (and makes them more likely to return). It also increases customer lifetime value by providing an easy way for them to make future reservations at your property. By implementing a custom app, you can save money on advertising by sending infrequent notifications and offers directly to customers’ smartphones.
Cloud migration is the key to staying competitive in today’s hospitality industry. It can help you become more agile, efficient, and cost-effective while giving your guests a better experience. With cloud technology, hotels can offer more personalized services that are convenient for them and profitable for their business.