It’s Time to Start Preparing for 2023 Holiday Sales
By TOI Staff December 20, 2022 Update on : January 19, 2023
The holidays are a busy time of year for retailers and an excellent opportunity to generate extra revenue. While 2022 comes to a close, it’s essential to get a jump on your holiday marketing for 2023. Remember, it’s not just the winter holidays to prepare for; you can take advantage of small business holidays and other local celebrations to market your product or service to your target audience. Here are a few tips for getting a jump on your holiday marketing for 2023.
Create a Holiday Content Calendar
While the current winter holiday season is closing, it’s time to start thinking about how to prepare for 2023. Creating a content calendar and posting schedule is the first step to any successful holiday campaign. Identify the holidays that your customers celebrate and the critical sales holidays for small businesses.
Create a content plan for each of these holidays and make sure your team has the capacity to get each campaign created and up and running in time throughout the year.
Ensure your website is up and running correctly for the holiday shopping traffic. You will want to ensure that any holiday-related content, such as promotions or discount codes, are easily accessible on your site and functioning correctly. Additionally, if your store is experiencing a high abandoned cart rate, consider using an alternative payment gateway that offers more options for your customers. You can collect feedback from your customers and discover ways to improve your website in the new year based on their data. Make all the site changes as early as possible so you’re not troubleshooting new functionality during holiday campaigns.
Update Last Year’s Content
Now that you’ve decided to reboot your holiday marketing campaign and are ready to start planning, it’s time to make some updates.
First, update your existing marketing content and messaging. If you have old social media posts that are no longer accurate or relevant, update them with new information. If there’s new content on your website since last year (for example, a new product or service), add it and promote it! This will help keep your future shoppers informed and engaged.
Refresh your social media pages for the most accurate and relevant information. Revamp your holiday marketing campaigns using data from the previous year’s campaigns. Target channels that have shown significant conversions and high engagement with your audiences. You can use tools like the free UTM link builder from Adroll to gauge which social media channels or ad spaces are performing the best for your company and landing the most conversions. Adroll offers a variety of analytics tools that SMBs can utilize to get quick stats and insights into their various marketing campaigns. The insights provided by Adroll’s analytics tools can be vital to developing new and improved campaigns that land greater conversions and increase sales. With Adroll’s custom dashboard, you can easily analyze your campaigns and quickly understand how each is performing and which channels your audience engages with the most. Use your data collected by Adroll to optimize your messaging and prep your posts early so your team can quickly post them and manage engagement online once the holiday campaign has started.
Update and Optimize Old Posts to Drive SEO Traffic
You might already know that search engine optimization (SEO) is one of the most effective ways to drive traffic to your website. If your online store publishes frequent blog posts or industry updates, it’s essential to update your old blog posts to improve your site’s SEO profile. Update the content of each post by adding new information and insights while targeting competitive keywords in your industry. This will keep your content current and relevant, which will help with SEO and increase new traffic.
Make sure there’s a keyword-rich heading on each page and meta description tags that include keywords related to the subject and relevant search terms you’ve collected from your SEO research.
Use images within each article where appropriate; this improves overall readability while providing additional opportunities for keyword density within your site. Image descriptions can also be crawled and considered relevant by Google’s SERP algorithm, so take advantage of this tool. SEO optimization is an essential practice your team should implement throughout the year to drive traffic to your site and build better rankings on Google and other search engines.
Increase Social Media Following
Social media management tools are the best way to keep your social channels up-to-date with relevant content. An automation tool can automatically post your videos or photos from a pre-arranged schedule. While automation is great for sticking to your content schedule, it’s essential that you have a team or social media manager who is responsible for engaging directly with users online who are commenting and liking your posts.
One of the best things about social media management and advertising tools like Adroll is that they allow users to easily monitor their accounts on all major platforms from one dashboard—no more logging into multiple sites just because your brand has accounts across various networks. These platforms also offer engagement options so fans can ask questions or share feedback without waiting until someone sees their comment and replies; this means faster responses for everyone involved. Finally, most tools come equipped with analytics capabilities so businesses can see which campaigns work best or need improvement based on how many people clicked through from each post during a specific period.
These tools are essential for increasing your social media following and getting your holiday campaigns in front of your customers.
It’s no secret that the holidays are one of the most critical times to sell your product. It’s also no secret that there are many different ways to ensure you’re prepared for when that time comes. Prepare yourself early by setting up social channels and tracking key metrics. Integrating data is key to creating effective and insightful holiday marketing campaigns. Start planning your 2023 holiday campaigns today.