Composable Digital Experience: Is It the Future?
By TOI Staff November 25, 2022 Update on : November 25, 2022
So, you’ve heard of CDX and are intrigued. You want to know what it is, why your company might benefit from it, and how to implement it. That’s understandable! But before you dive into the details of composable DXP, take a step back and understand what digital experience is.
An introduction to composable digital experience (CDX)
CDX is an emerging type of digital experience that allows users to create unique experiences with a product or brand by combining different elements to meet their needs. It’s not about creating one custom experience per user; instead, it focuses on allowing users to create their own personalized version based on their preferences and interests. For example: if you have an iPhone case with four slots for credit cards or business cards at the time of purchase but later add an additional card without buying another case as part of a promotional offer from your bank, you could slip the new card into one of those existing slots rather than having to buy another case altogether.
CDX and content management
CDX is an approach to content management. By applying CDX, you can manage the entire lifecycle of your digital experience’s content across channels in one place. This enables you to create a cohesive story that speaks with a single voice but also allows for the flexibility necessary for your business and its customers to evolve.
Composable digital experience and applications
Composable digital experience (CDX) is a new way of thinking about the customer journey. It’s a framework for creating personalized experiences, so marketers can create more engaging, consistent and frictionless journeys across channels.
CDX enables marketers to deliver an omnichannel experience that feels natural and seamless—customers get the same quality of service no matter where they engage with your brand or company. This means that each touchpoint works seamlessly together so customers can access the right content at the right time, whether it’s on their desktop computer or mobile device.
How composable digital experience can benefit marketers
CDX can help marketers be more efficient and effective. Marketers are under pressure to work smarter, not harder. But as your business grows, it’s easy to lose sight of the bigger picture and get bogged down in the day-to-day tasks. With CDX, you will be able to spend more time strategizing how best to bring your brand vision to life through digital experiences that truly resonate with your target audience—and less time on execution details or creating repetitive content across channels.
This will help you become more efficient, giving you more time for other important activities such as evaluating data analytics or attending industry events (which are also important). CDX also makes it easier for marketers to innovate their digital experiences.
Uniform experts say, “Connecting the many products and tools from the MACH ecosystem needed to deliver digital experiences is complex, and that complexity multiplies as new tools are added.”
One way people have seen this come into play is by helping clients take on new challenges like user onboarding experiences or developing educational content for sales teams using interactive learning platforms. These projects require a lot of collaboration between different teams within an organization that may sometimes speak different languages.
The most important thing to remember about composable experiences is that they’re not rocket science. They might seem a little complicated at first, but once you get the hang of them, they can be super useful and powerful.