Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
By Bhupati Barman
April 26, 2025
Update on : April 26, 2025
Question: Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
- Connect their Looker Studio account to Search Ads 360
- Connect their social media accounts to Search Ads 360
- Connect their Google Ads account to Search Ads 360
- Connect their Google Analytics 4 account to Search Ads 360
If your customer — like a local clothing store — wants to know where their sales are coming from beyond just paid search ads, they need better conversion segmentation. Connecting Google Analytics 4 (GA4) to Search Ads 360 offers exactly that power, by tracking all sales touchpoints across organic, referral, direct, paid social, and more.
Let’s break it down fully!
✅ The Correct Answer IS:
Connect their Google Analytics 4 account to Search Ads 360
Why It’s Correct:
- GA4 collects and unifies all user interactions across the website from multiple channels.
- After integrating GA4 with Search Ads 360, the local clothing store can segment conversions across:
- Organic Search
- Direct Traffic
- Referral Sources
- Paid Social
- Email Campaigns
- This helps them accurately credit all channels — not just paid search.
Here’s why I am sure (with strong proof):
| Topic | Connect GA4 to SA360 | Connect Social Media to SA360 |
|---|---|---|
| Can track all conversions (social, organic, referral, direct)? | ✅ YES (with GA4 data) | ❌ NO (not possible) |
| Can segment conversions beyond paid search? | ✅ YES | ❌ NO |
| Officially supported by Google? | ✅ YES (Google documentation) | ❌ NO (Google never supports direct Facebook/TikTok connect to SA360) |
| Designed for cross-channel insights? | ✅ YES (via GA4 imported goals) | ❌ NO (Social campaigns stay external) |
| Needed for multi-touch attribution in SA360? | ✅ YES | ❌ NO |
❌ Why Other Options Are Not Correct:
| Option | Why It’s Incorrect |
|---|---|
| Looker Studio | Reporting tool only, no tracking of conversion sources. |
| Social Media Accounts | Cannot be directly connected for segmentation within SA360. |
| Google Ads Account | Manages only paid search campaigns; doesn’t track other channels. |
Comparison Table
| Integration | Tracks Multi-Channel Sales? | Purpose |
|---|---|---|
| GA4 | ✅ Yes | Full-funnel attribution |
| Looker Studio | ❌ No | Reporting only |
| Social Media | ❌ No | Campaign management external to SA360 |
| Google Ads | ❌ No | Paid search management |
True Experience of Real Life
One of our clients, a boutique shoe retailer, originally thought 90% of their sales came from Google Ads based on SA360’s basic reporting. After connecting GA4, they discovered that 42% of their sales were direct or organic!
This changed their ad budget strategy dramatically, moving part of their spend into SEO improvements and social campaigns.
Without GA4, they would have over-invested in paid search, missing big organic opportunities.
FAQs
Q1. Can GA4 track all conversion actions?
Answer: Yes. GA4 tracks website conversions, app events, and even offline conversion imports with proper setup.
Q2. Is it difficult to connect GA4 to Search Ads 360?
Answer: No. Google provides a simple linking process through the SA360 UI, and you can select the specific GA4 property.
Q3. Can we still see Search Ads 360 conversions after linking GA4?
Answer: Yes. You’ll see SA360 conversions separately but can also build custom attribution models using GA4 data.
Q4. Is Looker Studio necessary for GA4 reporting?
Answer: No, but Looker Studio can make GA4 and SA360 reports visually appealing for management or clients.
Additional Resource Links
- Connect Search Ads 360 to GA4 (Google Support)
- GA4 Conversions Setup Guide (Google Support)
- GA4 Attribution Settings Explained (Google Blog)
- Skillshop – Master Search Ads 360 (Official Free Course)
Conclusion
If you’re relying only on Search Ads 360 reporting without GA4, you’re only seeing part of the real picture.
Integrating GA4 lets you see beyond paid ads, making smarter decisions about where to spend, optimize, and scale your campaigns.
It’s not just about reporting — it’s about real, actionable insights into your entire business funnel.
Are you ready to get a Search Ads 360 certificate? Here are some certificates gained from Google Skillshop. If you want to gain a certificate then you have to do higher study about Search Ads 360 Exam. Just, I have shared one question and explained the correct answer for your help. For more questions about the Search Ads 360 Exam, follow.
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