Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

• Optimize keyword creations
• Track performance
• Apply budget bid strategies
• Automate workflows

The correct answer is: Automate workflows ✅

What’s an Advantage of Using Google Analytics 4 (GA4) with Search Ads 360?

Your sneaker brand client just dropped a new basketball sneaker and is using Google Analytics 4 (GA4) to track conversions. That GA4 data is being passed back to Search Ads 360 (SA360).

So, what’s the real benefit of integrating GA4 with SA360?

The correct answer is: Automate workflows ✅

Why “Automate Workflows” Is the Correct Answer

When you connect GA4 to Search Ads 360, you unlock the ability to automate your advertising workflows using the powerful conversion data and event triggers collected by GA4.

Here’s how that helps:

• 🚀 Automatically adjust bids or pause campaigns based on real-time GA4 conversion data
• 🔁 Trigger rules in SA360 (e.g., increase budget for high-converting sneaker campaigns)
• ⚙️ Set up automated bidding, budget adjustments, and ad scheduling based on GA4-defined goals and events

In essence, GA4 acts as a smart signal provider, and SA360 uses those signals to automate actions, helping advertisers move faster and smarter.

This is especially valuable for fast-moving industries like sneakers, where weekly releases and limited stock require dynamic, hands-free campaign management.

Comparison Table – What GA4 Enables in SA360

❌ Why the Other Options Are Incorrect

Track Performance

• While GA4 does help track performance, the question asked for a key advantage in the context of SA360 integration.
• The true strength here is automation, not just reporting.

Optimize Keyword Creations

• GA4 does not generate or suggest keywords. Keyword optimization is done in SA360 or Google Ads.

Apply Budget Bid Strategies

• GA4 doesn’t apply budget strategies—this happens inside SA360 using its smart bidding tools.
• GA4 simply sends data, which SA360 can use to trigger rules or automate workflows, but not apply strategies directly.

Conclusion

By integrating GA4 with Search Ads 360, your sneaker client gets more than just data—they get smart automation.

GA4 sends conversion and behavioral signals, and SA360 responds by:

• Adjusting bids
• Pausing underperforming ads
• Increasing budget on high-converting sneakers
  All automatically, based on real-time events.

In a world where product demand changes fast, automating ad actions based on real user behavior is a huge competitive edge.

Advance Tip:
Set up event-based goals in GA4, such as “Sneaker Purchase” or “Add to Cart,” and link those to automated rules in SA360 for seamless performance boosts.

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