Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

• Custom formula and custom conversion
• Custom formula and custom labels
• Custom conversion and custom labels
• Custom dimension and custom formula

The Correct Answer is: Custom Formula and Custom Conversion ✅

What Types of Custom Columns Can You Use in Search Ads 360 to Analyze Google Ads Data?

If your customer wants to view tailored campaign performance in Search Ads 360, they can go beyond default metrics by using custom columns. These columns allow them to define exactly what data they want to analyze, based on their unique goals.

So, which two types of custom columns are available in Search Ads 360?

The Correct Answer is: Custom Formula and Custom Conversion ✅

Why This Is the Correct Answer

Search Ads 360 supports the creation of two powerful types of custom columns:

Custom Formula Columns

These let users:

• Perform mathematical calculations on performance metrics
• Create dynamic columns such as ROAS, profit margin, or custom CPA formulas
• Apply logical expressions (e.g., “if conversions > 10, show ‘Top Performer'”)
  This is useful for creating KPI dashboards tailored to specific business needs.

Custom Conversion Columns

These are used to:

• Define specific conversion types relevant to your business (e.g., newsletter sign-ups, T-shirt purchases, or contact form completions)
• View performance metrics only for those selected conversions
• Separate goals for reporting and optimization

Custom formula columns allow for deep analytical insights, while custom conversion columns help isolate important actions—together they power high-precision performance tracking.

Comparison Table

Why the Other Options Are Incorrect

Custom Formula and Custom Labels

• Labels are useful for tagging campaigns or ad groups (like “Holiday Sale” or “Top Performer”)
• But labels cannot display metrics or formulas within a custom column

Custom Conversion and Custom Labels

• Custom labels are not custom columns
• This pair misses out on formula functionality, which is essential for performance analysis

Custom Dimension and Custom Formula

• While custom dimensions are great for grouping and segmenting, they are not a custom column type
• You can filter reports by custom dimensions but not use them to define column-level metrics

Conclusion

To create meaningful, performance-driven reporting inside Search Ads 360, use:

• Custom Formula Columns to create tailored performance metrics
• Custom Conversion Columns to focus on the conversions that matter most

This combo allows advertisers to analyze, compare, and optimize with complete control over the data they care about most.

[Use these columns together to track custom ROAS, conversion value per campaign, or isolate performance for a particular product or service.]

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