Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
By Bhupati Barman
April 16, 2025
Update on : April 26, 2025
Question: Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
- Conversion
- Dimension
- Reporting
- Label
The Correct Answer is: Conversion ✅
Why “Conversion” is the correct answer
In Search Ads 360, custom columns allow users to create formulas that can reference conversions, revenue, cost, and other metrics. So, if the gourmet pet food company wants to analyze how a new dog food product is performing, they likely want to build a custom column that tracks a specific type of conversion — for example, purchases related to that product.
Custom columns access conversions in two main ways:
- Directly: Using metrics like
Conversions,Floodlight activity, or custom goal completions. - In formulas: Custom columns let users calculate new metrics using conversion data (e.g.,
Conversions / Clicksfor a custom CVR column).
So the action a custom column lets them access for any formula is conversion-related data.
Why other options are not correct
| Option | ❌ Why It’s Not Correct |
|---|---|
| Dimension | Dimensions (like device, campaign, geography) are used for segmentation and cannot be created or accessed in custom column formulas. |
| Reporting | Reporting is the purpose of custom columns, not the specific action within the formula. So while custom columns are used in reports, “reporting” isn’t something you access in the formula itself. |
| Label | Labels are used for organization and filtering in SA360, but not part of custom column formula construction. |
What custom columns can access
| Element | Accessible in Custom Column Formula? | Notes |
|---|---|---|
| Conversions | ✅ Yes | Used in metrics like CPA, CVR, ROAS |
| Dimensions | ❌ No | Used in filters, not formulas |
| Reporting | ❌ No | It’s the output use, not the input |
| Labels | ❌ No | For grouping/filtering only |
Are you ready to get a Search Ads 360 certificate? Here are some certificates gained from Google Skillshop. If you want to gain a certificate then you have to do higher study about Search Ads 360 Exam. Just, I have shared one question and explained the correct answer for your help. For more questions about the Search Ads 360 Exam, follow.
Latest News
Related Posts
