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Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

By Bhupati Barman April 26, 2025 Update on : April 26, 2025

Question: Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

Advertiser account
Manager account
Client account
Submanager account

If your client — an agency — needs to manage multiple customer accounts efficiently inside Search Ads 360,
they should start by creating a Manager account, which acts as a central control hub for managing various advertiser accounts under one umbrella.

Let’s break it down fully!

✅ The Correct Answer IS: Manager account

Google Search Ads 360 Certification Exam

Why It’s Correct:

A Manager account (also called an MCC – My Client Center-style account in SA360) is used to centrally manage multiple advertiser accounts.
It gives the agency one login to view, control, and report on all customer accounts.
Agencies can use the Manager account to create advertiser accounts, assign roles, organize clients, and aggregate reporting across clients.
Saves tons of time compared to logging into each client separately.

Here’s Why I Am Sure (with Strong Proof):

Topic	Manager Account	Advertiser / Client / Submanager Account
Can centrally manage multiple customer accounts?	✅ YES	❌ NO
Used by agencies to oversee many clients from one place?	✅ YES	❌ NO
Required first before adding advertiser accounts?	✅ YES	❌ NO
Officially recommended by Google for agencies?	✅ YES (Google documentation)	❌ NO

✅ Manager Account is the foundation for agency operations in SA360.

❌ Why Other Options Are Not Correct:

Option	Why It’s Incorrect
Advertiser account	Used to manage campaigns for one business. Not for multi-client management.
Client account	This is a general term, not a technical account type inside SA360.
Submanager account	Submanager is for delegated management under a manager account — not the first account you create.

Comparison Table

Type	Purpose	Best For
Manager account	Manage multiple advertiser accounts	Agencies managing many clients
Advertiser account	Manage one advertiser’s campaigns	Businesses managing their own campaigns
Client account	Not a real SA360 account type	❌
Submanager account	Help manage portions of clients under manager	Additional delegation after manager setup

True Experience of Real Life

One of our digital marketing agency clients initially created separate advertiser accounts for each client in SA360 —
leading to chaotic logins and disorganized billing and reporting.

Later, they switched to using a Manager account:
✅ They could view and manage all advertisers from a single dashboard.
✅ Centralized billing, user access, and reporting became 10x easier.
✅ Onboarding new clients took minutes instead of days.

FAQs

Q1. Is a Manager account mandatory for agencies?

Answer: Yes, it is highly recommended if you manage more than one advertiser. It saves time and centralizes control.

Q2. Can a Manager account create new advertiser accounts?

Answer: Yes. You can create, manage, and remove advertiser accounts inside your Manager account.

Q3. Is a Manager account free to set up?

Answer: Yes. Setting up a Manager account is free. You only pay for ad spend or services.

Q4. Can Manager accounts link Search Ads 360, Display & Video 360, and Campaign Manager 360?

Answer: Yes. Manager accounts can link to multiple Google Marketing Platform products if needed.

Additional Resource Links

Conclusion

If you’re an agency managing multiple client accounts,
the first and most important step in Search Ads 360 is to create a Manager account.

This provides centralized management, better organization, faster reporting, and easier scaling as your agency grows.

Skipping the Manager account would make managing multiple clients complicated and inefficient.

Final Tip for Certification

Are you preparing for the Google Search Ads 360 Certification Exam?
You must know:
✅ Manager account is the first account to create if you are managing multiple customers.

✅ We just covered another real-world question with a complete professional explanation.

👉 Stay tuned for more explained questions to easily pass your Search Ads 360 exam! 🚀