8 Ways To Make Your Content Stand Out From The Rest
By TOI Staff June 12, 2023 Update on : June 12, 2023
We spend hours and hours of our day scrolling through social media, having content thrown at us from all directions. Videos, reels, blogs, short-form articles. How do you stand out? How do you make sure your content is content that sticks?
1. Dare To Be Different
Make your content unique instead of going with the flow and following the masses. Have the courage to go against conventional wisdom. Instead of just, yet again, paraphrasing the popular opinion, make sure that your content gives a new voice to an old conversation. Let’s face it; when it comes to content, it’s all been done before. But by providing a new angle and approaching the subject in a way no one else has, you will gain readers and grow your audience.
2. Tell a Story
The audience wants to relate to the writer; they want to know that the writer has gone through what they are going through. That the writer has the experience and can give, not just an opinion, but an informed opinion. So use what you know, and make the content personal. The reader wants to feel like they are not alone in the world. They need to know that there are others that have faced the same hurdles and overcome the same challenges.
3. Make a Visual Impact
The consumer market has turned into a louder, faster, harder environment. 8-second reels and 30-second videos provide a sensory overload of information. So how do you guarantee that your content reaches the audience you need? By offering visuals that the readers haven’t seen yet. By using multimedia to drive home the point and give authority to your argument. Colorful graphics, popular music, videos that bring a bit of comic relief. You can use these tools to make your content exciting and engaging to your audience.
4. Do Your Research
Blogging has become the buzzword of our generation, and it seems to be the go-to for everyone trying to make a quick buck. The problem with this is, as the old saying goes, garbage in – garbage out. There is so much misinformation and false facts floating around on the internet that you want to be wary of just regurgitating someone else’s flawed material. Use reputable sources, fact-check everything, and verify every statement you put forth as factual in your content.
5. Use SEO Strategies and Optimize Your Content
As part of your SEO marketing campaign and to upscale your outreach, you have to focus some of your energy on paid guest posting. By doing a paid guest post for a reputable website, you not only give authority to your writing but you also create web traffic, Sending more and more users to your blog. The idea is to have as many people see your content as possible, and creating a paid guest post will do just that.
6. Develop a Voice
With the world of AI-generated content evolving daily, it’s becoming increasingly tricky for unique content to make its mark. By adding your personality to your content and creating pieces with your voice and your style attached, you can prove that you’re different. You are not just a bot paraphrasing information that has been out there forever, but that there is a person behind the content.
7. Build a Community
Encourage your audience to take an active part in the content. Ask them to comment, to share, to interact. An effective way to do this is to add quizzes, opinion polls, and discussion topics. Make your audience feel part of a community and then make them want to share that community with others.
8. Bring Value
Your content has to enrich the audience. There is a reason they have come to you; they need to find the answers for questions. Make sure that you don’t leave them more confused than they started. And make sure your content isn’t just a minefield of keyword-stuffed nonsense but that it’s useful to the reader.
Content creation is simple if you understand your audience and their needs. By following these guidelines, you can create engaging content that will have the masses returning to your content time and time again.Read more: 8 Ways To Make Your Content Stand Out From The Rest