Best Practices For Image SEO – Know Before You Go!

Time Of Info By TOI Desk Report   March 5, 2022   Update on : December 8, 2022

image seo

Image SEO is the discipline of optimising your photographs for search engines by using smart alt text, relevant captions, proper file size, and other techniques. Image SEO may make your material easier for web crawlers to understand, giving it a boost in SEO on both search engine results pages and picture results pages and making your site more discoverable.

To convert PNG to JSON it is important to use an efficient PNG to JSON Converter.

Captions can be used to describe a picture

Captions aren’t usually essential if the structure of the page will assist readers comprehend what the image depicts — for example, I didn’t use any captions in my blog post since I used language to introduce each image I showed.

If your website is visually intensive, try utilising subtitles to assist users interpret a picture in context. Use caution when adding captions, but if you believe it would assist users (and bots) better identify a picture, it may be a beneficial addition to a page.

Compress pictures to make them load quicker

Image compression is an essential component of any excellent website optimization plan.


Because, simply put, it makes your web pages load quicker, which improves user experience and boosts your website’s search engine results.

Use a programme like Compress JPEG or Squoosh to successfully compress your photographs. In most cases, a file size of less than 100 KB is appropriate, and to turn PNG to JSON accurately use PNG to JSON Converter.

It is crucial to remember, however, that Google does not consider each particular image size. Instead, it considers the overall page size.

So, if you have a little image where quality changes are minimal, you may attempt reducing it to 30-50 KB… This offers you enough space to store another image 30 KB larger, especially if the image loses quality after compression using PNG to JSON Converter.

If you’re still concerned about image quality after compression, see How to Make Sure Your Images Are High Resolution.

Post your own photographs, not stock ones

Finally, Google (and readers) favour original material, which implies that if you want your photographs to rank in image results pages, you must employ original, unique images.

This is especially crucial if you work for an ecommerce website and are publishing product images. Make sure that the product images are in the appropriate format, and you can do this via PNG to JSON Converter. 

If your image does not adequately represent your goods

Consider utilising Canva to create in-house infographics, graphs, or animated visuals that can help your business stand out on search results pages and make your photos more shareable. You can also read more What Have We Lost as A Society Due to Social Media?

Before you submit your files, give them a name.

Rather than choosing a generic name like “IMG 0883,” consider utilising relevant keywords to convey what’s in the image, comparable to your alt text. This may also assist ensure that your picture shows on the image search results page, increasing traffic to your site. 

Moreover, the PNG to JSON Converter can help you in changing the image format.

Make use of responsive images

Responsive pictures are essential for ensuring that your photos are seen to your viewers on any device. Nowadays, it’s critical that your sites are mobile-friendly in order to influence search engine results as well as user experience.

If your photos aren’t responsive, the website won’t seem as clean on mobile as it does on desktop, which hurts SEO and your readers’ view of your business.


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