Top 7 Graphic Design Trends to Watch in 2023

Time Of Info By TOI Staff   November 14, 2022   Update on : October 18, 2023

Graphic Design Trends

Today, the digital world is always developing and being conquered by innovation, and web development is evolving as well. Many aspects of graphic and online design that were once fashionable have fallen out of favor, having been replaced by new trends and tendencies.

The graphic design market is always evolving, and keeping up with the current trends may be difficult. However, if you want to keep ahead of the curve in the design field, you must be aware of what is fashionable. That’s why we’ve compiled a list of the top 20 graphic design trends we believe will be popular in 2023.

Fonts With Serifs

This one needs its own section. Because of the appearance of a classic typeface that is too old-fashioned, it is no longer employed in branding. It has subsequently reclaimed its place as a graphic design trend.

Serif fonts provide a nostalgic element to typeface design by evoking feelings of security and tradition. As one of the oldest typefaces, it has a personality and history that many others do not.

Natural Textures and Patterns

Natural patterns and textures in graphic design will continue to be popular in 2023. The prevalence of wood grain textures, stone textures, and other organic patterns demonstrates this. As designers strive to produce more natural and earthy looks, this trend is likely to continue.

Designers are increasingly using organic shapes and forms in their work to produce more natural and organic designs. This style is often blended with other styles, such as hand-drawn components or antique allusions.

Minimalist Style

The essence of minimalist design is simple and clean lines. This style has been prevalent for some years and shows no signs of abating. It’s straightforward, clean, and contemporary, making it an excellent option for branding, marketing materials, packaging, and site designs. Choose a minimalist design if you want to produce a contemporary and beautiful image.

Return to the 1990s and 2000s

Images that individuals have seen for many years instantly provide them with tranquility and a sense of nostalgia. Previously, web designers preferred the 1980s era, but in today’s reality, the 1990s are gaining popularity. The vintage era has a fresh lease of life, and developers may brighten it by drawing an audience.

The look of the 2000s is the next vintage trend. There were numerous technological solutions and advances during that time period, which are typically complimented with neon colors, CD textures, and other qualities.

Branded Memes

Our brains recognize visual clues quicker than they do words. This is why text-based content outperforms visual content. Colors play a significant role in this equation, with statistics indicating that a distinctive hue increases brand recognition by 80%. Now imagine what that figure will be if, in addition to beautiful graphics, people see a familiar image or image with which there are good associations.

Memes are being posted at every turn on numerous social media platforms nowadays. Others of these memes seem to garner more attention than others, and some rapidly become global. As a result, businesses are capitalizing on this trend to increase engagement, broaden their audience, and reach new prospective consumers. This is also true for visuals, as corporations often employ well-known memes in advertising campaigns or with mascots.

Dark Theme

Initially utilized in numerous devices, the dark theme later spread to social networks and other apps, and is now used in websites. Those that provide their customers with a choice between two themes (white and black) have an edge over their competition. The primary palette in this scenario will be black, but not too so; it must be acceptable and not interfere with the usual perception of the site.

Punk renaissance

Punk is distinguished by DIY methods such as scrawled letters, cuts, mismatched typefaces, and chaotic collages. Punk design is characterized by a general disdain of grandeur and propriety. It isn’t scary to be messy because life is messy, and audiences like its candor. These chaotic layouts are also aesthetically stimulating.

Punk is a rebellious subculture having origins in the 1920s Dada movement. It has never really vanished—it was born on the outside of society and remains there. However, 2023 is seeing a resurrection of its widespread appeal, as ordinary people have sufficient reason to protest against failed institutions.

Negative Space

In a graphic, it is the empty space surrounding and between the subjects. This style is all about creatively employing negative space to bring intrigue and impact to your design. It’s a minimalistic style that’s grown in favor in recent years as more designers attempt to produce clean, elegant designs.


In the future, the stated tendencies will considerably enhance the digital world and its interaction with people. Bots and other functionality may be used in addition to visual components and site design tools.

Read more: Top 7 Graphic Design Trends to Watch in 2023


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